The Internet of things laying speed is constantly accelerating, the supermarket of the Internet of things form will penetrate faster, especially as the price tag with consumer interaction, the current use of artificial price change will gradually be wireless electronic tags to replace the most fundamental reason is that the electronic shelf labels to provide artificial can not be provided by the fast speed, this aspect of the industry is also the efficiency of the requirements of the improvement of the operation of the whole society in the direction of a more efficient Evolution. I do not know whether you have noticed such a phenomenon, before people in the physical store to see a good piece of branded goods, often habitually to Jingdong, Tmall check to see if it is cheaper online, and now you go to do this action, you will find that these brand stores online and offline are now made a price, that is to say that consumers, no matter where they see a brand of goods, it is difficult to find a different Channel on the price difference is very big situation, this is also known as the whole channel is opened, no matter which point you buy are the same, this is not only for the benefit of consumers, the merchants can also better guarantee the credibility. Merchants and consumers between a very important communication bridge is the price information, in the future, no matter which channel you see a certain model of goods, if you want to think about as soon as possible to achieve price synchronization on the need for electronic shelf labels, electronic shelf labels can be achieved at the same time as the price of the different points of sale, so that merchants to do price adjustment in a more timely manner, to provide a better experience for customers.