As the Internet of Things (IoT) evolves from basic connectivity towards deep integration into specific scenarios, traditional paper-based labelling and offline management models are no longer able to meet the stringent requirements for efficient collaboration and green, low-carbon operations in sectors such as retail modernisation, warehousing and logistics, lean manufacturing, and smart healthcare.
Against this backdrop, technologies such as electronic tags, smart displays and wireless IoT—acting as the ‘last mile’ connecting the physical world with digital systems—are experiencing explosive growth. Characterised by low power consumption, long battery life, rapid deployment and flexible adaptability, these IoT tagging solutions have not only replaced traditional signage with digital alternatives but have also become the core vehicle for enterprises to break down data silos, achieve process re-engineering and management upgrades, thereby providing robust support for the refined operations and intelligent transformation of modern industries.
As a global leader in smart hardware products and system solutions, Shenzhen Pikesmart Technology Co., Ltd. (hereinafter “Pikesmart”)—a member of the Shenzhen Internet of Things Industry Association—has specialised in the field of low-power wireless applications. Leveraging its core e-ink display and ultra-low-power technologies, the company has successfully established a closed-loop application ecosystem spanning smart retail, digital warehousing and smart offices, emerging as a driving force behind the digital transformation of the physical world.
01 Industry Context: The ‘Paperless’ Revolution Amid the Wave of Digital Transformation
With the explosive growth of artificial intelligence, big data and the Internet of Things, traditional industries are facing the dual challenges of reducing costs and improving efficiency, whilst also pursuing green and low-carbon development. In warehousing and logistics, supermarket retail and modern office environments, the real-time nature and accuracy of information, along with the convenience of interaction, have become key pain points.
Traditional paper labels and static display boards can no longer meet the demands of frequent, dynamic information updates. Pick Smart has keenly identified this market gap. Drawing on a deep understanding of digital transformation in the retail and internet sectors, and with innovation and R&D as its core drivers, the company has launched a range of intelligent products featuring E-Ink displays and low-power wireless transmission as their central nervous system.
02 Core Strengths: Cutting-edge Technology Building a Competitive Edge
Headquartered in Shenzhen, Pick Smart possesses robust capabilities in independent R&D, hardware and software solution integration, and the consolidation of resources across the entire industry chain. Through years of technological accumulation, the company has evolved from a provider of embedded system solutions into a system-level solution provider in the Internet of Things (IoT) sector.
Its core competitiveness lies in the relentless pursuit of ‘low power consumption’ and ‘wireless connectivity’:
Extended Battery Life: By optimising power management and communication protocols, Pico Smart’s products achieve an ultra-long standby time of “one charge lasting a year” or even longer, completely eliminating the operational headaches associated with frequent charging of traditional electronic devices.
Flexible Deployment: Whether via Wi-Fi, Bluetooth, base stations or power line communication, Pico Smart can provide suitable transmission solutions. With no need for additional base stations or complicated wiring, installation is minimal and deployment is rapid.
03 All-Scenario Solutions: Letting the Physical World ‘Speak’ of the Future Through Data
Building on a robust technological foundation, PickSmart has established a product ecosystem covering three key areas: digital warehouses, smart offices and smart retail, truly realising the vision of ‘one chip, one screen, everything connected’.
1. Digital Warehouses: Illuminating the “Nerve Endings” of Efficient Logistics
In the field of warehouse management, Picksmart’s PTL (Light-Guided Picking) system and warehouse labelling series are powerful tools for enhancing operational efficiency.

Precise Guidance: From simple ‘single-light indicators’ to complex ‘RGB full-colour LED dot matrix displays’, and on to hybrid labels featuring e-ink screens, PickSmart ensures that pickers can complete their tasks ‘error-free, quickly and effortlessly’ through a combination of lighting, digital displays and screens.
Dynamic Management: For complex scenarios such as wave picking and sorting walls, PickSmart offers wave-based light boards and mobile information push solutions. These enable the real-time dynamic display of order information, replacing inefficient paper printing and significantly boosting warehouse throughput.
Innovative Applications: Its 2.9-inch passive NFC tags and patrol tags utilise new passive technology and dynamic QR codes to address pain points in warehouse pallet management and equipment inspection, effectively preventing inspection fraud and ensuring production safety.
2. Smart Office: Reshaping the ‘Form’ and ‘Substance’ of Modern Offices

Electronic nameplates and door signs: Featuring double-sided high-definition e-ink displays, these units not only look stylish and elegant but also support remote, real-time updates. Whether it’s adjusting seating arrangements for meetings or updating departmental staff changes, everything can be synchronised at the touch of a button, putting an end to the hassle and waste associated with traditional plastic or paper signs.
Digital Display Boards: In factory workshops, Pick Smart’s electronic work badges and industrial tablets have replaced the previous bulky equipment. With an ultra-long battery life requiring recharging only every six months, production management has become more streamlined and energy-efficient.
3. Smart Retail: The ‘Digital Touchpoint’ Connecting Products and Consumers
In the supermarket retail sector, Pick Smart’s Electronic Shelf Labels (ESLs) system enables price and promotional information to be synchronised in seconds, ensuring consistency between prices at the checkout and on the shelves, and preventing consumer disputes caused by pricing errors.
Diverse Display Options: Our product range covers a variety of sizes, from 2.1 inches to 13.3 inches, and supports displays in black and white as well as red and yellow, meeting diverse needs ranging from standard price tags to full-colour digital photo frames.
Extending into Everyday Life: PickSmart has also extended its technology into the personal lifestyle sector,full-colour e-ink digital photo frames, ensuring that technology not only serves businesses but also enriches people’s daily lives.
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