The True Value of Electronic Shelf Labels ---- in Smart Retail

Previously participated in the Guangzhou Smart Retail Exhibition, with many customers are talking about the topic of smart retail, we provide electronic shelf labeling products, so many customers will ask us this electronic shelf labeling such a high cost, a supermarket moving tens of thousands of goods, installed a set of this system can be not a small amount of money, spend so much money, in the end, to the super to bring what benefits? There are many customers say, I use the previous bar code printer, print a only a few cents, cheaper than the electronic label a lot, why use your electronic label. There are also some people are more optimistic about the use of electronic tags, that big companies are starting to use, such as the well-known Ali Jingdong unmanned retail stores, box horse fresh life, etc., that looks classy, change the price is also more convenient, more people only know that this thing to change the price of the convenient, faster than the manual, and other things do not know.
Sounds like the above do hear a lot, today to organize my analysis.
The value of electronic shelf labels in smart retail:
On the surface there are at least a few obvious benefits:

-1. Improve store image and customer satisfaction (reduce errors)
-2.Reduce cost (labor, material)
-3.Environmental protection, paper saving
-4.Low power consumption, save electricity
-5.Accurate pricing, synchronized with database
-6.Enables flexible pricing real-time promotions
-7. Enhance the interaction between customers and stores (swipe code evaluation or discount)

-8. To meet the price synchronization between online and offline

Think carefully, if only the above said these surface reasons, I believe that many merchants still have no incentive to replace the use of electronic shelf labels, after all, this thing does not seem to be just need items, but why Ma Yun Jingdong are trying to install supporting these things? There must be a deeper reason behind.
We can envision what the future of retail should look like: on-demand production, low inventory, high efficiency, fast delivery.
Go back and look at the real-time data access now:
Offline sales data ---------> is now available in real time.
Offline transit inventory data ------------> is now available in real time
Offline price data ---------> need to use electronic price tags to control in real time
Factory capacity production data --------->easily available

From the above status quo can be seen, if you want to realize the future of retail existence look, the only thing missing is the price of the offline control issues, but also through the price and sales of the corresponding relationship not only can accurately predict the sales, but also in the case of limited resources to obtain the price of the sales strategy with the maximum benefit. In layman's terms, under the support of big data, to do predictive production and sales, maximize the benefits.
In essence: this is a revolution in efficiency supported by the Internet of Things, data revolution!